OpenAI and Reddit announced a partnership Thursday that will allow OpenAI to surface Reddit's discussions on ChatGPT and allow Reddit to offer AI-powered features to its users. The partnership will „enable OpenAI's tools to better understand and showcase Reddit's content, especially recent topics,“ the companies said in a written statement. . As part of the deal, OpenAI will also become Reddit's advertising partner and will run ads on the platform.
This transaction is similar to one made on Reddit In February, and that Worth $60 million. A Reddit spokesperson declined to disclose the terms of the agreement with OpenAI to Engadget, and OpenAI did not respond to a request for comment.
OpenAI is increasingly partnering with publishers to obtain data to continue training AI models.In the past few weeks alone, the company has with financial times and dotdash meredith.Last year too, that was Work with German publisher Axel Springer to train models based on news politiko and business insider with the US built and die welt into German.
Under the new arrangement, OpenAI will have access to Reddit's Data API, which the company says will provide „proprietary structured content from Reddit in real time.“ It's unclear what AI-powered features Reddit will build into its platform as a result of this partnership. A Reddit spokesperson declined to comment.
Access to Reddit's data, a rich source of real-time, human-generated and often high-quality information, became controversial after the company announced last year that it would start charging developers to use its API. It became a problem. As a result, dozens of third-party Reddit clients And thousands of subreddits went dark in protest. At the time, Reddit stood its ground, A major AI company reportedly scraped that data for free. Since then, Reddit has monetized its data by entering into such deals with Google and OpenAI, and progress in training AI models depends on having access to the data.