Facebook's News tab was launched in 2019 with multi-million dollar content deals with publishers, according to reports. wall street journal, $20 million new york times, $3 million to CNN), but will be phased out permanently in April.Meta Facebook News announced to be 'decommissioned' in US and Australia In April 2024, Facebook will not enter into any new news commercial agreements and „will not offer new Facebook products specifically for news publishers in the future.“
Facebook News under the (News) tab is no longer available in the UK, France, and Germany. Starting in early April, it will no longer be available in the US and Australia. learn more.
This isn't the first time Facebook has pulled back from news – remember instant articles? — and the writing was on the wall. In 2022 shifted focus From news to the creator economy, Campbell Brown, former head of news partnerships I left the company Last October.
However, when it introduced Facebook News in 2019, the company Said“We hope this work will help us in our efforts to sustain good journalism and strengthen democracy,” and that the research found that “the many things people want most in their newsfeed are We found that we were under-delivering on topics, particularly in categories such as entertainment, health, business,” and sports. ”
Now, Meta has another message, repeating the claim that „people around the world see less than 3% of the news in their Facebook feed, and for most people, it's just a small part of the Facebook experience.“ Masu. Instead of paying publishers, Meta „must focus its time and resources on people's desire to see more on the platform, including short-form videos.“
It also urged publishers to use products like Reels and ads to drive people away from Facebook and onto their own websites, and to continue posting links to their pages.
The end of Facebook's licensing agreement is old news here in the US. The transaction was terminated two years ago.But in Australia, the $70 million a year it used to pay to news organizations such as Sky News Australia will be removed. News Corpseven, nine, and guardian.These three-year contracts were signed after the Australian government passed it Mandatory bargaining provisions for news media and digital platforms are about to expire.
The 2021 power struggle ended after Australia changed its laws to include Facebook temporarily applying a news ban. unloaded Pages for government agencies and nonprofit organizations.facebook and instagram News blocked in Canada last year Regarding similar laws.