Company X appointed a new safety director almost a year after the last safety manager resigned. The company said on Tuesday: Kylie McRoberts has been appointed head of safety and Yale Cohen has been hired as head of brand safety and advertiser solutions.
The two will have the unenviable task of leading Company X's safety efforts, including efforts to reassure advertisers that the platform is not monetized. or .The company announced its plans earlier this year After 100 new safety employees join the company Many of its safety staff.
The head of safety has been a particularly difficult position since Elon Musk took over the company formerly known as Twitter. Musk has clashed with safety Reid before, and McRoberts becomes the third person to hold the title in less than two years.Formerly Yoel Roth Right after Twitter Blue in 2022 with disastrous results. Mr Ross was succeeded by Ella Irwin. Last year, Musk publicly criticized employees who enforced misgendering policies.
Not much is known about McRoberts, but she is apparently an existing member of X's safety team (her X account is currently private; It appears to have been recently deleted). “During her time at X, she has increased moderation transparency through her label, led efforts to improve passkey security, and led efforts to build a new Safety Center of Excellence in Austin.” said in her statement.