warner music group has appointed a revamped team led by Tomas Rodríguez to strengthen Música Mexicana's A&R and marketing capabilities.
president rodriguez warner music mexico & musica mexicanawill lead the project from Mexico City. Reuben Abrahamgeneral manager of Musica Mexicana, will oversee the A&R and marketing teams from WMG's offices in downtown Los Angeles, WMG announced Tuesday (May 14).
Brian Placencia As A&R Director, you will lead the A&R team.He previously held the following positions Universal Music and univision recordsI served as the West Coast label manager. machete musicwas instrumental in launching and developing the careers of artists such as El Potro de Sinaloa, Fidel Rueda, Larry Hernandez, and Roberto Tapia. Plascencia is also a founding partner of Alianza Records and helped launch artists Caimanes de Sinaloa, Edicion Especial, and Grupo H-100.
Armando LopezThe Associate Director of A&R has over 10 years of industry experience and expertise in marketing, music production, and concert promotion.
Joining them are Cesar Carrillo, with a track record of music production and talent management in the Música Mexicana scene, has been appointed Senior Manager of A&R. Carrillo managed talented players such as Los Buitre de Culiacan and Tomas Barrardo.
“The expertise, adaptability and market acumen of the strengthened Musica Mexicana team will strengthen our vision for the development and globalization of the genre and solidify Warner Music as a driving force in the scene. .”
Tomas Rodriguez, Warner Music Mexico
Carrillo also works on booking the band Legado 7 with independent labels and live companies. Lumbre musicCooperation with artist management and live companies FM Entertainment Helped manage the agenda of Banda Machos, Fidel Rueda, and Ramon Ayala.
meanwhile, maria angela batisThe Música Mexicana Marketing Director will continue to play a role in developing Música Mexicana's marketing strategies and campaigns.
“The expertise, adaptability and market acumen of the strengthened Musica Mexicana team will strengthen our vision for the development and globalization of the genre and solidify Warner Music as a driving force in the scene. ” Rodriguez said.
Abraham added: „We are building the industry's best platform in the genre, supported by leading experts and equipped with customized negotiation options that cater to both Musica Mexicana's current needs and future prospects. We are ready to provide it,” he added.
“We are ready to offer the industry's best platform for the genre, supported by leading experts and with customized negotiation options that cater to both Musica Mexicana's current needs and future prospects. Masu.“
Reuben AbrahamWarner Music Mexico
Warner Music's expansion in Musica Mexicana is highlighted by its collaboration with. ADA, which facilitates a variety of services and contracts for artists. The roster of artists supported by Warner/ADA includes Codisiado, El Commander, Pesado, Danny Lux, Los Aptos, and more.
last week, warner chappelle songs appointed Delia Orjuela I have been appointed as the new head of creative department at Musica Mexicana. Orjuela is known for guiding Mexican-American singer Danny Lux to chart-topping success.
The appointment comes as the musica mexicana genre continues to explode in popularity worldwide. spotify Earlier this month, it was reported that Música Mexicana's stream grew up to 55% World wide In 2023. Between 2018 and 2023, the number of streams increased. 440%.
Bad Bunny and Grupo Frontera un100xto Last year, it was the most streamed Musica Mexicana song in a single day. According to Spotify.
world music business