McDonald's is stepping up its burger game with plans to test larger sizes in some markets this year, according to Chief Financial Officer Ian Bowden. In a conference call with analysts on Tuesday, Borden said the chain's culinary team has developed a larger, more satisfying burger that will be tested later this year ahead of a possible global rollout. revealed.
The move follows Mr Bowden's previous hint at a „significant“ opportunity for McDonald's to introduce larger burger sizes. The chain previously experimented with high-end burgers such as the Arch Deluxe in the mid-'90s, but they were unsuccessful.
The upcoming changes are part of McDonald's broader growth plan outlined in December, which includes making about 50 changes to the burger. These changes, which will be tested first in Australia and some US markets in 2023, could include replacing the Big Mac's sesame seed bun with a buttery brioche or increasing the amount of the popular „signature sauce.“ included.
Despite the challenges and past attempts, McDonald's remains focused on innovation and growth. The company posted positive profits in the first quarter of 2024, and global comparable sales increased by 2% in the quarter, marking the 13th consecutive quarterly comparable sales increase.
CEO Chris Kempczinski emphasized McDonald's commitment to providing value and excellence to discerning consumers, aiming to maintain customer loyalty amid changing tastes and economic conditions.
McDonald's stock was down slightly by more than 8% as of Tuesday afternoon.
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