Starbucks is pulling out of Odyssey. Web3 Benefits Program This will give members access to collectible NFTs.The company has updated its content On Friday, we let our members know that the beta program ends on March 31st, and that they have just over a week to complete the remaining activities (called journeys). These will close on March 25th. Users will not lose their stamps (Starbucks NFTs) hosted on the Nifty Gateway, but they will need to sign up for Nifty using their Starbucks Rewards email to access the stamps (Starbucks NFTs). Already.
Starbucks was late to the NFT game with Odyssey, which began beta in late 2022, long after interest in digital collectibles peaked. However, unlike other NFT ventures from big brands, it seemed to be aiming for more than just a quick cash grab. We gamified the reward system and provided activities and coffee-related mini-games to encourage continued participation from members.
in a conversation with Steve Kaczynski, Odyssey's community lead, emphasized the community element, saying: times. Without Web3, none of this would have happened. ” But it's 2024 now, and brands and consumers alike have long since moved away from NFTs. (Of course, forum 3The company, which worked with Starbucks on Odyssey, appears to have pivoted to AI).
Starbucks announced that it will migrate its Odyssey Marketplace, where members could buy and sell stamps, to the Nifty Marketplace. You can also withdraw your stamps and trade them on other platforms.