The Advertising Standards Council of India (ASCI) has launched an investigation into recent controversial advertisements by Bombay Shaving Company's sister brand Bombay. The advertisement featured the name of Prachi Nigam, a class 10 topper from the Uttar Pradesh board, and sparked outrage as it allegedly mocked her appearance and beard.
Manisha Kapur, CEO and general secretary of ASCI, gave an interview to a business magazine today and indicated that the council will take necessary action against the advertisement.
„An advertisement by Bombay Shaving Company was brought up for review after it came to ASCI's attention through a social media post. If the company chooses to object, an ASCI jury will review the advertisement. ''Kapur said.
In response to public outcry over the ad, she added: She said: „We have found advertisements that may violate the ASCI code, which states that advertisements may not contain anything, illustrated or otherwise, that may have a negative impact on (children).'' she added. We believe that advertising may cause physical, mental, or moral harm or exploit vulnerability. ”
The ad has been widely criticized on social media platforms, with people accusing it of targeting and exploiting the vulnerabilities of young students. Many have expressed concern that the ad not only makes fun of Prachi Nigam, but also brings up stereotypes and insecurities regarding beards in women.
Critics of the ad accuse Bombay Shaving Company of insensitivity and poor taste in its marketing approach. The ad, which sought to link Prachi Nigam's academic work with the brand's products, has been described by some as opportunistic and disrespectful. In light of this controversy, many called on regulatory bodies like ASCI to intervene and hold brands accountable for their actions.
Prachi Nigam initially made headlines for scoring 98.5 per cent marks in her class 10 board exams.