Apple Inc. plans to announce its foray into generative artificial intelligence later this year. Speaking at the company's annual general meeting, CEO Tim Cook promised insight into the tech giant's AI efforts, highlighting:incredible breakthrough possibilities”
Although Apple has been more cautious in implementing AI than rivals Microsoft and Google, Cook emphasized that AI now plays an integral role in Apple's products. He hinted that future explicit AI capabilities will enhance user productivity and problem-solving.
Cook boasted that Apple's silicon-powered Macs lead the AI machine market, hinting at the potential of the company's devices.
A sizable minority of shareholders, led by the AFL-CIO, called for greater transparency about Apple's use of AI and ethical considerations.Although this proposal was not passed, it attracted attention. 37.5% of votes, demonstrating growing concern about AI governance.
As Apple looks to unveil its AI strategy, the technology community is watching to see how the Cupertino-based company will balance innovation with ethical responsibility. The news comes as other major companies face similar scrutiny over AI ethics and transparency.