Apple is reportedly in talks for a merger. Google's Gemini AI Incorporate the engine into the iPhone lineup. According to Bloomberg sources, the partnership is aimed at enhancing the iPhone's AI capabilities, particularly generative AI applications such as image creation and advanced writing tasks.
While Apple is developing its own AI models for the upcoming iOS 18, the tech giant is exploring partnerships to power its generative AI services. These features change the way users interact with their devices, allowing them to create content with simple commands.
Details of the partnership, including terms and integration method, are still being discussed. Insiders have suggested that a formal announcement will likely coincide with Apple's Worldwide Developer Conference in June.
Although Apple has not commented publicly, Apple's intentions are clear as CEO Tim Cook has signaled significant investment in AI, with details expected to be announced later this year. The potential partnership with Google comes amid existing agreements that are facing intense regulatory scrutiny, including Google's default search engine status in Safari.
Apple's pursuit of AI innovation reflects industry trends, with Google and Microsoft leading the way in incorporating AI into their products. Notably, Google partnered with Samsung on the Galaxy S24 series to expand its AI reach.